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Digital maturity matrix

by admin last modified Apr 19, 2013 01:48 PM
Based on the findings of CapGemini Consulting & MIT.
HighFashionistasDigerati

 

 

 

 

 

 

Digital intensity

Good-looking digital applications in place

Value-add sometimes questionable

Lack strategy so unfulfilled synergy

Committed to digitally powered change

Benefits not always achieved

Lack an enterprising outlook at governance level

Understand the value of digital transformation

Appropriate vision, governance and investment

Corporate culture imagines further changes

Careful coordination of digital initiatives
BeginnersConservatives

Few advanced digital capabilities

Traditional applications such as e-commerce

More likely to be "beginners" by accident

Probably unaware of the opportunities

Small investment but lack transformation

Favour prudence over innovation

Corporate culture emphasises investments management

Sceptical of the value of new digital trends

May miss valuable opportunities

Low Transformational intensity
High
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